Diagon Alley™
Welcome to Diagon Alley™! Are you curious about what shops Diagon Alley™ has to offer? Take a look inside the stores where every wizard shops. Try magical sweets like from Honeydukes, Harry Potter gifts that every fan will love, prepare an unforgettable wizarding party and much more. Keep reading!
#showmore#
What shops does Diagon Alley have?
Mainly shops full of magic and enchantments. Explore with us everything you can find here – from Harry Potter sweets, to magical gifts and games, all the way to birthday party accessories and books about the young wizard. See for yourself!
Sweets like from Honeydukes
Wondering which sweets Harry Potter loved the most? From the moment you enter, you’ll be tempted by the aromas of delicious candies and treats we’ve prepared for you. The magical sweet shop offers wizards – and even Muggles – a choice of main categories:
It’s up to you what you crave and what would make your loved ones happiest. With any treat you won’t go wrong. Among the chocolates you’ll find the famous Chocolate Frogs, which in addition to delicious chocolate hide a collectible wizard card, chocolate golden snitches, or the popular Chocolate Dream, a set of 3 Hogwarts chocolates. Jelly Belly candies are popular American sweets, among which you’ll find the most iconic wizarding treat – Bertie Bott’s Every Flavour Beans, perfect for endless fun! Curious about more Harry Potter sweets? Step right in! And if you’re unsure what your loved ones would appreciate most, you’ll never go wrong with the Best of Honeydukes Gift Set. Inside you’ll find a Hogwarts trunk, a sealed Hogwarts letter with your message, and a selection of the very best Harry Potter sweets. See for yourself!
Harry Potter Gifts
Harry Potter gifts are the perfect choice for any fan of the magical series. Every young or older wizard will always enjoy a gift from their favorite film and proudly show they’re part of the wizarding world!
Gift Trunks
Without a doubt, the most popular wizarding gift in our Harry Potter shop – magical trunks straight from Hogwarts! Give your loved ones an unforgettable experience when they open their very own Hogwarts trunk. Gift trunks are filled with different magical items, with something for every young or adult wizard. And inside each gift trunk, we can add your personal message in a sealed Hogwarts envelope – completely free!
.Wide selection even for the most demanding wizards
In the gift shop on Diagon Alley, we had to use the same spell that Hermione Granger used to magically expand her handbag – that’s how we managed to fit so many magical items into our store. Choose from a wide range of official Harry Potter merchandise such as watches, mugs, notebooks, journals and diaries, money boxes, decorative lamps, doormats for your wizarding home, pens, bookmarks, keychains, and much more! Those looking for original gifts for children will also be delighted. All Harry Potter merchandise is officially licensed, offering a true touch of magical quality. You’ll also find beautiful Harry Potter Christmas gifts, birthday presents, and much more for every special occasion.
Not sure what to get your loved ones?
Is a celebration, anniversary, or another special occasion approaching and you’re not sure how to surprise your loved ones? You’ll never go wrong with a Hogwarts cauldron mug for coffee and tea, a pillow shaped like loyal Hedwig the owl, a gift set of Harry Potter socks, or a stylish notebook in the style of the Marauder’s Map.
Harry Potter Books
Books about the young wizard Harry Potter are among the most popular and best-selling books of all time. Proof of that is the fact that the series has been translated into more than 68 world languages! No fan’s library should be without the seven-part series by J.K. Rowling – Harry Potter and the Philosopher’s Stone, Chamber of Secrets, Prisoner of Azkaban, Goblet of Fire, Order of the Phoenix, Half-Blood Prince, and Deathly Hallows. And don’t worry – you won’t find any restricted section here!
Diagon Alley and How to Get There
There are several ways wizards can enter Diagon Alley. For example, in the very first book – Philosopher’s Stone – Diagon Alley opened to Harry Potter when he and Hagrid tapped the bricks in the wall behind the Leaky Cauldron pub. With just a few taps, the entrance appeared before them. Another way to get to Diagon Alley is by using Floo Powder. But be careful with pronunciation, otherwise, you might end up like Harry – in Knockturn Alley instead.
You, however, don’t need to go to the Leaky Cauldron or have a fireplace connected to the Floo Network to explore the magical corners of Diagon Alley with us!
Diagon Alley and Its Origin
Diagon Alley is a historic magical street in London that has served generations of wizards for their shopping needs. Only wizards, or Muggles accompanied by wizards, can enter. The inspiration for this street was clear for J.K. Rowling – Victoria Street in Edinburgh. This narrow street in Scotland, with its stone houses and historic shops, breathes history. A walk down this street takes you back to times when merchants, craftsmen, and locals filled the area. If you visit Edinburgh, look for Victoria Street. But if you want to reach the Diagon Alley we all know, the Floo Powder command is simple – Diagon Alley, London! We’ll be very happy if you leave us your Diagon Alley reviews.
Harry Potter Gifts for Children
If you want to delight your little wizards with their very first Harry Potter gift, you’ve come to the right place! In our Diagon Alley you’ll find a whole section dedicated to Harry Potter gifts for newborns and young children. Discover rattles with Harry, Hedwig, or Dobby, adorable stroller toys, the most popular Dobby comforter, or entire gift trunks like "A Wizard Is Born". You’ll also find plenty of plush toys and other Harry Potter gifts for kids.
Harry Potter Board Games from Hogwarts for Wizards of All Ages!
Board games from the wizarding world of Harry Potter are loved by the whole family – from the youngest wizards to experienced sorcerers. Everyone will find something for themselves: classic board games, where you can test your knowledge with the trivia game Harry Potter Ten Game, or try to win the Triwizard Cup as seen in the Goblet of Fire. If a Harry Potter game catches your eye, you’ll be glad to know we divide them into:
Product sorting
Brands
List of products
Original Harry Potter Chocolate Frog by Jelly Belly with a collectible 3D wizard trading card. New 2026 Edition straight from Honeydukes. Delicious milk chocolate with crisped rice - a must-have for every fan and collector.
Harry Potter Wizard's Chess Set - faithful replica of the chess set from Harry Potter and the Philosopher's Stone. 32 hand-crafted resin pieces (height 5.7-12.1 cm), 47 x 47 cm playing board with marble and stone texture. Includes two Harry Potter...
Harry Potter colour-changing bubble bath 500 ml. Cedarwood & lime fragrance, magical colour effect in water and cloak-shaped face cloth included.
Body wash and body lotion inspired by Borgin and Burkes, scented with lime and cedarwood.
Harry Potter wand-shaped lip balm 10 ml with Cherry fragrance. Unique collectible design, smooth care and magical gift for every fan.
Soft plush Harry Potter sleep mask featuring Dobby. Comfortable elastic band, movable eyes for extra magic and perfect for peaceful rest.
Harry Potter shower gel Platform 9 3/4, 500 ml pump bottle. Cedarwood and lime fragrance, gently cleanses and leaves skin refreshed.
Harry Potter hydrating sheet face mask with Dobby design, 25 ml. Infused with hyaluronic acid and avocado extract for soft and supple skin.
Gift set with Dobby-themed mug and soft cotton socks, perfect for female Harry Potter fans.
The most popular candy from the world of Harry Potter - Bertie Bott's Every Flavor Beans. The box contains a mix of different flavors enjoyed by our favorite heroes. Will you dare to try them all? The package contains 34g.
Set of 4 Haribo Harry Potter sweet bags (80 g each) featuring Harry Potter, Hermione Granger, Luna Lovegood and Draco Malfoy. Better value than buying separately.
Collector's replica of Albus Dumbledore's wand, 15 3/4 inches, hand-painted resin. Comes with a replica of the original Ollivanders wand box. Official Warner Bros. licence.
A personal note for your magical gift, sealed with the Hogwarts wax seal. Size 65 x 94 mm.
Famous sweets from the magical world of Harry Potter - Bertie Bott's Every Flavor Beans. The bag contains a mix of different flavors enjoyed by our favorite heroes. The package contains 54g.
Golden Snitch stud earrings made of solid sterling silver with gold-plated detail, approx. 10 mm, premium edition.
Harry Potter gift set of three fizzer bath bombs with Platform 9 3/4 theme. Cedarwood & lime fragrance, each 100 g.
Golden Snitch lip balm duo 2×10 ml with Vanilla and Cherry flavors. Iconic collectible design with wings that twist open for soft and hydrated lips.
Soft baby comforter featuring Dobby the house-elf. Gentle plush material with embroidered details and textures for sensory development.
Harry Potter bath sponge shaped like Dobby the elf. Gently cleanses, leaves skin soft and smooth, and adds a magical touch to Your bath routine.
Magical greeting card with Dobby the house-elf theme with a gift inside!
Stylish Harry Potter cosmetic bag with Platform 9 3/4 design. Brick-effect print, hidden Hogwarts ticket and enough space for all Your essentials.
Luggage tag with the Platform 9¾ and Hogwarts Express theme. Beautifully crafted from quality faux leather.
Roleplay wand of Harry Potter - the Boy Who Lived and most famous wizard of his time. Textured wood-like handle, length 35 cm.
Collector's replica of Lord Voldemort's wand, 35 cm, hand-painted resin. Packaging includes a replica of the original Ollivander's box. Official Warner Bros. licence.
Make-up brush inspired by the Nimbus 2000 broomstick
Harry Potter Hedwig and Hogwarts Letter scented candle in a black glass jar, 135 g, up to 30 hours burn time, fresh fruity floral fragrance.
Collector's replica of Ron Weasley's wand, 35.5 cm, hand-painted resin. Packaging includes a replica of the original Ollivander's box. Official Warner Bros. licence.
Bracelet with beads and charms in the theme of the Golden Snitch and the symbol of the Deathly Hallows
Expecto Patronum ceramic mug that changes its theme with temperature and can summon your patronus, volume 460ml
Harry Potter gift box in the shape of a Hogwarts trunk, large. Made of sturdy paper, magnetic closure.
Harry Potter scented candle in a glass jar featuring the Gryffindor house crest. 135 g blend of paraffin and rapeseed wax, cotton wick, burn time approximately 30 hours. Fruity, spicy and sweet fragrance: apple, lemon, blackcurrant. Official...
Delicious milk chocolate bars filled with creamy filling and popping candy, featuring the iconic Sorting Hat. 4 pieces in pack, 50g.
Harry Potter ceramic oil burner for melting scented wax with a tea light. Matte black ceramic with gold motifs: a Hogwarts letter, a potion bottle, winged boots, and stars. Dimensions 8.5 × 8.5 × 12 cm. Official Warner Bros. licence.
Limited edition Quidditch-themed gift set with Golden Snitch necklace and hoop earrings in a magical collector’s box.
Plush figure of Dobby as a keychain with plastic clip, 10 cm tall, holding his sock.
Harry Potter gift box in the shape of a Hogwarts trunk with a ribbon, small. Made from hard paper, with magnetic closure
Portable LED table lamp with the Platform 9 3/4 logo, powered by 3x AAA batteries, dimensions 21.5 x 15 x 8 cm.
Travel notebook with the Marauder's Map motif from Harry Potter. A5 format, soft cover, lined pages. Dimensions 156 × 217 × 25 mm, weight 308 g. Official Warner Bros. licence.
Harry Potter paper cups with the Hogwarts crest and gold stars, black, 250 ml, 6 pcs per pack. Official Wizarding World™ product.
Harry Potter paper napkins with magical motifs (HP logo, Golden Snitch, Chocolate Frog, house animals), beige, 20 pcs, 33 x 33 cm.
Harry Potter paper plates shaped like the Hogwarts crest with a gold rim, beige, 26 x 18 cm, 6 pcs per pack. Official Wizarding World™ product.
Harry Potter paper napkins in the shape of a London to Hogwarts ticket, beige, 3-ply, 33 x 40 cm unfolded, 20 pcs per pack.
Roleplay wand of Sirius Black – Harry Potter's godfather and member of the Order of the Phoenix. Decorated with runic engravings and spirals, length 30.5 cm. PVC material, suitable for cosplay, photography and themed events. Official Warner Bros....
Roleplay wand of Luna Lovegood – Ravenclaw student and close friend of Harry. Handle shaped like tulip petals, length 35 cm. PVC and ABS material. Official Warner Bros. licence.
The Elder Wand – the most powerful wand in the wizarding world. Roleplay replica with detailed finish. Length 35 cm, PVC and ABS material.
Quartet card game featuring well-known Harry Potter characters, suitable for wizards aged 6 and up. The pack includes 32 cards and can be played by 2-4 wizards.
Collector-quality plush snowy owl Hedwig with spreading wings, 30 cm tall, by The Noble Collection.
400ml black ceramic mug featuring Nagini coiled around the mug as the handle.
Classic black pointed witch's hat with a 38 cm brim and 35 cm height - a quick costume accessory for a wizarding or Halloween party.
Harry Potter foil balloon with the Hogwarts crest, beige, 35 cm inflated. Official Wizarding World™ product.
Harry Potter foil balloon featuring Hogwarts Castle, black, 35 cm inflated. Official Wizarding World™ product.
Harry Potter foil balloon with magical motifs, black, 35 cm inflated. Official Wizarding World™ product.
Harry Potter foil balloon featuring Platform 9¾, burgundy and beige, 35 cm inflated. Official Wizarding World™ product.
6 reinforced Harry Potter balloons with double-sided print, 30 cm diameter, black and white. Official Wizarding World™ product.
Folding paper decoration in the shape of a bat, approx. 45 x 17 cm when unfolded. Hang it up in seconds for a wizarding or Halloween party.
White ceramic mug with the Free Elf Dobby theme, 315 ml capacity.
Set of 6 Harry Potter paper gift bags, black with beige magical motifs, 12 x 15.5 x 6 cm, one design. Official Wizarding World™ product.
Harry Potter paper party tablecloth, black with beige magical motifs, 180 x 120 cm, 1 pc per pack. Official Wizarding World™ product.
Fruit jelly sweets in the style of Bertie Bott's Every Flavor Beans, 28 g pack, contains only popular flavors.
Harry Potter paper plates with magical motifs (HP logo, Golden Snitch, Chocolate Frog, house animals), beige, 23 cm diameter, 6 pcs per pack.
Harry Potter paper cups with magical motifs (HP logo, Golden Snitch, Chocolate Frog, house animals), beige, 250 ml, 6 pcs per pack.
Harry Potter pen with a Hermione Granger charm, yellow
Harry Potter board game – Quidditch, family edition, for 2–5 players, easy difficulty, playtime 25–35 min, suitable from age 6
Roleplay wand of Lord Voldemort - the most powerful and dangerous Dark wizard of all time. Unique bone colour and claw-like handle, length 35 cm.
Premium Marauder's Map puzzle, 1000 pieces in XXL format 89 x 33 cm. Thick cardboard pieces, sharp print, practical decorative box. Completed puzzle can be framed as wall décor. Official Warner Bros. licence.
Harry Potter birthday candle with the Hogwarts crest, beige, 6.7 x 7.4 cm, on a 3.8 cm plastic stick. Official Wizarding World™ product.
Set of 2 Harry Potter foil balloons shaped like a Nimbus 2000 broom and the Golden Snitch. Official Wizarding World™ product.
Black glossy Hufflepuff notebook with a raven theme, lined hardcover, A5 format, 100 sheets
Light-up replica of Harry Potter's wand – lights up with a wave, adjustable brightness. Length 35 cm, powered by 2x AAA batteries. Official Warner Bros. licence.
Hair clips featuring Harry Potter Platform 9¾
White chocolate bar featuring the Hogwarts crest with crunchy cookie pieces, 40g.
Mystery blind box with one of 8 magical creature figures from HP – Dobby, Hedwig, Buckbeak, Scabbers, Hippogriff, Phoenix Fawkes, Crookshanks or a house-elf. Height 8 cm, PVC, with display stand. Contents are a surprise! Official Warner Bros....
Premium Harry Potter scented candle in a ceramic mug with a rope handle and the Hogwarts crest. 200 g blend of natural waxes, wooden wick, burn time up to 20 hours. Floral and fresh fragrance: apple, bergamot, geranium, sandalwood. Official Warner...
Premium necklace with an opening Golden Snitch hiding a functional watch inside, gold-plated finish, approx. 9.5 cm wing span, gift packaging.
Magical caramel-flavored biscuits shaped like Harry, Ron, and Hermione. Perfect for breakfast or snacking – 200g pack.
Harry Potter gift set with cedarwood & lime fragrance. Includes 250 ml shower gel and cosy Hogwarts Express themed socks.
Harry Potter Glasses and Lightning Bolt scented candle in a black glass jar, 135 g, up to 30 hours burn time, fresh citrus floral fragrance.
Harry Potter Chocolate Frogs by Witor’s, made from milk chocolate with a creamy milk filling and crunchy cocoa biscuit pieces. Pack of 8, 200g.
Pillow Harry Potter Sorting Hat, which will sort you into your house!
Premium chocolate truffles shaped like Golden Snitches with a smooth pistachio filling and crunchy pistachio pieces, 12 pieces per pack, exclusive Slytherin edition.
Gift set with a Deathly Hallows necklace featuring a spinning pendant on a 60 cm chain. Official licensed product.
Bertie Bott's Every Flavor Beans 1000x different with the flavor of the popular Butterbeer! The package contains 28g.
Roleplay wand of Hermione Granger - the brightest witch of her age, member of Dumbledore's Army and the Order of the Phoenix. Intricate vine details along the full length, 35 cm. Material PVC and ABS. Canon composition: vine wood, dragon...
Golden Snitch-shaped chocolate candies with caramel filling, 12 pcs, 150g.
Set of 3 pairs of high-cut Harry Potter socks in Hufflepuff house colours - yellow and black. Universal size EU 35-45, polyester and elastane material, breathable and durable. Cinereplicas, official Warner Bros. licence.
A standard deck of 52 cards and 2 jokers with Dark Arts inspired artwork. Includes an embossed collectible storage tin.
Value set of two roleplay wands – Elder Wand (Albus Dumbledore) and Lord Voldemort. Each wand measures approximately 35 cm, PVC and ABS material. A set of wizarding legends in one package. Official Warner Bros. licence.
Set of four hair ties in black and blue with metal Time-Turner and Golden Snitch charms.
Cocoa-flavored biscuits shaped like Harry, Ron, and Hermione. A magical snack for wizards and muggles alike – 200g pack.
Fruity Haribo gummies in magical shapes from the Harry Potter world, featuring Hermione Granger on the packaging. Limited edition, 80g bag.
Fruity jelly Haribo sweets in a limited Luna Lovegood edition, 80 g.
Soft Hufflepuff-themed baby comforter with embroidered stars and badger head. Sensory design with knots and tags. Officially licensed product.
Collector's replica of Hermione Granger's wand, 38 cm, hand-painted resin. Packaging includes a replica of the original Ollivander's box. Official Warner Bros. licence.
Velvet Harry Potter jewellery box featuring an embroidered Golden Snitch and iconic Harry Potter lettering. Compartments for rings, necklaces and earrings, secure zip closure. 11cm diameter.
Set of earrings and necklace with the theme of the Deathly Hallows
Large ceramic mug featuring all Hogwarts houses, 460 ml capacity, matte and foil finish, dishwasher and microwave safe.
Value set of two roleplay wands – Harry Potter and Ginny Weasley. Each wand measures approximately 35 cm, PVC and ABS material. Ideal for playing in pairs, cosplay or as a gift. Official Warner Bros. licence.
Harry Potter Piggy Bank, shaped like the Knight Bus, made of metal.
Silver-plated Deathly Hallows necklace with 15 mm charm and official packaging.
Harry Potter chocolate bar featuring the Hogwarts crest, caramelized popcorn flavor, 40g.
Harry Potter Platform 9 3/4 scented candle in a black glass jar, 135 g, up to 30 hours of burn time, rich floral fruity fragrance.
A fun 250-piece jigsaw puzzle hidden inside a decorative sock featuring the house-elf Dobby, an officially licensed Harry Potter product
Harry Potter scented candle in a glass jar featuring the Slytherin house crest. 135 g blend of paraffin and rapeseed wax, cotton wick, burn time approximately 30 hours. Fresh, floral and woody fragrance: blackberry. Official Warner Bros. licence.
Elegant charm bracelet featuring the Golden Snitch, Time Turner, and Deathly Hallows. A magical gift for every Harry Potter fan!