Diagon Alley™
Diagon Alley is the wizarding shopping street hidden behind the Leaky Cauldron, where Harry buys his school things for the first time with Hagrid. This is the whole shop arranged the same way — wands, sweets, books, robes, cauldrons and everything a student needs, all officially licensed.
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The shops of Diagon Alley
In the books each shop on the street sells one thing, and the range here follows the same logic. If you know which shop you would be walking into, you know where to start.
- Ollivanders — wands. Collector replicas in an Ollivander box, the First Wands editions and lighter roleplay wands.
- Honeydukes — sweets. Bertie Bott’s beans, chocolate frogs, Butterbeer and gift selections.
- Flourish and Blotts — books, illustrated editions and activity books.
- Madam Malkin’s — clothing and accessories, from socks to scarves and badges.
- Gringotts — money banks, including the Knight Bus and the Golden Snitch.
- Potage’s Cauldron Shop — cauldron mugs, potion-themed kitchenware and baking moulds.
- Eeylops Owl Emporium — Hedwig in plush, as a lamp, on socks and across the range.
What a first-year actually needs
The school list in the first book is a surprisingly good shopping guide, and it maps onto real products better than you might expect: a wand, robes, a cauldron, books and a pet. For a gift that tells a story rather than just arriving, building towards that list works better than picking one expensive thing — and it is why the gift trunks are put together the way they are.
Why buy from a specialist
We sell nothing but the wizarding world. Every product page states the dimensions, the materials and the contents; food items carry their nutritional values and allergens; toys state the age rating and the CE and EN 71 certification; silver jewellery is hallmarked and registered. Items in stock are prepared for dispatch within 24 hours, and orders can be collected in person at our shop in Prague.
At a glance
| Arranged as | The shops of Diagon Alley |
|---|---|
| Range | Wands, sweets, books, clothing, money banks, kitchenware, plush |
| Stated on every item | Dimensions, materials, contents |
| Food items | Nutritional values, ingredients and allergens |
| Toys | Age rating, CE and EN 71 certification |
| Licence | Official Warner Bros. licence on every product |
| Collection in person | Available at our shop in Prague |
Related collections
- Harry Potter Wands
- Harry Potter Sweets
- Harry Potter Books
- Harry Potter Collection
- Diagon Alley New Arrivals
- Harry Potter Gift Trunks
- Harry Potter Money Banks
- Hogwarts Houses
Frequently asked questions
What is Diagon Alley?
The wizarding shopping street hidden behind the Leaky Cauldron in London, where Harry buys his school supplies with Hagrid in the first book.
How do you say Diagon Alley in Czech?
Příčná ulice.
Which shops are on Diagon Alley?
Ollivanders for wands, Flourish and Blotts for books, Madam Malkin’s for robes, Gringotts bank, Potage’s Cauldron Shop and Eeylops Owl Emporium, among others.
Where should I start if I want a complete gift?
The gift trunks are put together around the first-year school list, so they tell the story rather than just arriving as one item.
Is everything officially licensed?
Yes, every product carries an official Warner Bros. licence.
Can I collect my order in person?
Yes, we run a shop in Prague where orders can be collected.
Items in stock are prepared for dispatch within 24 hours.
Product sorting
Brands
List of products
Jelly beans in 125 g a gift box, in twenty flavours from cherry to rotten egg. The colour gives nothing away. Supplied in a gift box.
An advent calendar in the Marauder's Map design. Behind its 24 doors are jelly beans in ten flavours, 190 g in total.
A large advent calendar with 24 doors. Behind each one is a bag of jelly beans and a trivia snippet from the world of Harry Potter, 192 g in total across ten flavours.
Original Harry Potter Chocolate Frog by Jelly Belly with a collectible 3D wizard trading card. New 2026 Edition straight from Honeydukes. Delicious milk chocolate with crisped rice - a must-have for every fan and collector.
Premium Harry Potter scented candle with a rotating gold carousel. The heat of the candle spins the carousel with gold figures: the Golden Snitch, the Sorting Hat, a Hogwarts letter, and an owl. 230 g, cotton wick, burn time up to 50 hours. Floral...
Jelly beans in 54 g a bag, in twenty flavours from cherry to rotten egg. The colour gives nothing away. Supplied in a bag.
Step into the magic of Diagon Alley with this official Harry Potter Advent Calendar. Discover 24 surprises inspired by the wizarding shops of Hogwarts’ world – a festive collectible full of Christmas magic.
Harry Potter Dobby gift set: peppermint foot cream 150 ml and 1 pair of one-size socks, in 3D Dobby-shaped packaging.
Soft plush Harry Potter sleep mask featuring Dobby. Comfortable elastic band, movable eyes for extra magic and perfect for peaceful rest.
A carbonated soft drink with a buttery caramel flavour in a clear 330 ml can. It shimmers when turned, and it is sugar free with sweeteners.
Harry Potter socks, a gift set of 3 pairs of socks featuring Harry Potter, Hedwig the owl, and the Deathly Hallows. Medium-length, unisex, universal size EU 38 - 45.
Jelly beans in 35 g a paper box, in twenty flavours from cherry to rotten egg. The colour gives nothing away. Supplied in a paper box.
Collector's replica of Albus Dumbledore's wand, 15 3/4 inches, hand-painted resin. Comes with a replica of the original Ollivanders wand box. Official Warner Bros. licence.
Harry Potter lip balm in a 10 ml tube with a cherry scent and a detachable keyring with golden charms - Sorting Hat, lightning bolt, Harry's glasses and wand. An officially licensed product from Mad Beauty.
Collector's replica of Hermione Granger's wand, 38 cm, hand-painted resin. Packaging includes a replica of the original Ollivander's box. Official Warner Bros. licence.
Harry Potter colour-changing bubble bath 500 ml. Cedarwood & lime fragrance, magical colour effect in water and cloak-shaped face cloth included.
A personal note for your magical gift, sealed with the Hogwarts wax seal. Size 65 x 94 mm.
Authentic film replica of Tom Riddle's diary from Chamber of Secrets. Leather cover, embossed name Tom Riddle, parchment-toned blank pages, metal corner protectors. Dimensions 21 x 14 x 2 cm. Official Warner Bros. licence.
A gift set of four teas from the Hogwarts houses Gryffindor, Slytherin, Ravenclaw and Hufflepuff in elegant embossed tins.
The Elder Wand – the most powerful wand in the wizarding world. Roleplay replica with detailed finish. Length 35 cm, PVC and ABS material.
3D moulded paddle hair brush with Hedwig design, dimensions 23.1 × 15 × 3.5 cm.
White chocolate with crunchy cocoa cookie pieces, 40 g. It breaks into four squares, each one moulded with the Hogwarts crest.
Harry Potter set for making Chocolate Frogs: a mould for 6 frogs (27 × 19 cm), 12 collectable cards and 6 boxes to assemble. Official Warner Bros. licence.
A single milk Chocolate Frog with a creamy filling and a cocoa biscuit, 25 g. Officially licensed Wizarding World product.
Set of four Harry Potter make-up brushes with Hogwarts crest design in a practical zip-closure pouch.
Cocoa biscuits moulded as Harry Potter, Ron Weasley and Hermione Granger, 200 g pack.
A 40 g milk chocolate bar with 5% caramelised popcorn, moulded with the Hogwarts crest. Made in Italy.
Four chocolate bars of 12.5 g each with 40% milk chocolate and a milk cream filling containing popping candy. 50 g in total.
Harry Potter Hogwarts scented candle with a Hogwarts silhouette in a black glass jar, 135 g, up to 30 hours burn time, fresh woody fragrance.
Beaded bracelet with Deathly Hallows charm, expandable length approx. 18 cm, stainless steel, silver colour.
Elegant charm bracelet featuring the Golden Snitch, Time Turner, and Deathly Hallows. A magical gift for every Harry Potter fan!
Silver-plated Deathly Hallows necklace with 15 mm charm and official packaging.
Bracelet with Deathly Hallows charm, adjustable length 16-18 cm, stainless steel, silver colour.
Set of 5 embroidered sew-on Harry Potter patches with the crests of Hogwarts and the four houses, 7.5 × 6.5 cm, 100% cotton. Official Warner Bros. licence.
Harry Potter gift box in the shape of a Hogwarts trunk, large. Made of sturdy paper, magnetic closure.
Set of 2 Harry Potter hair accessories in the Gryffindor colours: a fabric headband and a hair tie, red and gold, 100% polyester. Official Warner Bros. licence.
Harry Potter shower gel Platform 9 3/4, 500 ml pump bottle. Cedarwood and lime fragrance, gently cleanses and leaves skin refreshed.
An interactive Marauder's Map with a UV wand that reveals hidden footprints and secret passageways. Over one metre wide when unfolded, batteries included.
A set of four hourglass-shaped bottles of scented Harry Potter bath dust, 4 × 50 g. Fragrances: cedarwood and lime, tonka and myrrh, vanilla and musk, jasmine and white flowers.
Harry Potter Glasses and Lightning Bolt scented candle in a black glass jar, 135 g, up to 30 hours burn time, fresh citrus floral fragrance.
Twelve chocolate sweets shaped like the Golden Snitch with a salted caramel filling and crunchy granules. 150 g box.
Soft Slytherin-themed baby comforter with embroidered stars and sensory knotted corners. Perfect for little wizards and witches with a bold spirit!
Premium Harry Potter scented candle in a gold metal jar shaped like the Golden Snitch with an opening winged lid. 50 g fine paraffin, 1 cotton wick, burn time up to 15 hours. Floral and fresh fragrance: bergamot, eucalyptus, lavender, sandalwood,...
A plush comforter with Dobby's face, 25.5 x 31 x 5.5 cm, in 100% polyester plush. Suitable from birth, certified to CE and EN 71.
Set of 3 pens in the shape of wands of the most famous wizards - Harry Potter, Albus Dumbledore, and Lord Voldemort
Three bars of 40 g each, 120 g in total: white with cookies, dark with caramel crystals and milk with caramelised popcorn. Hogwarts crest on every bar.
Officially licensed Harry Potter gift set with a Dobby the house-elf design - notebook, pen and socks in one package, size 25.5 × 22 × 2.5 cm.
A star-shaped plush comforter with Hedwig, a knotted corner and a Hogwarts illustration. 5 x 24 x 28.5 cm, 64 g. Suitable from birth.
Harry Potter lip balm with a Sorting Hat design, 5 g, with a cherry fragrance. An officially licensed product from Mad Beauty.
Value set of two roleplay wands – Elder Wand (Albus Dumbledore) and Lord Voldemort. Each wand measures approximately 35 cm, PVC and ABS material. A set of wizarding legends in one package. Official Warner Bros. licence.
Premium chocolate truffles shaped like Golden Snitches with a smooth pistachio filling and crunchy pistachio pieces, 12 pieces per pack, exclusive Slytherin edition.
Bracelet with beads and charms in the theme of the Golden Snitch and the symbol of the Deathly Hallows
Roleplay wand of Lord Voldemort - the most powerful and dangerous Dark wizard of all time. Unique bone colour and claw-like handle, length 35 cm.
Premium Harry Potter scented candle in a ceramic jar shaped like the Potions Class and Hogwarts books. 200 g, 2 cotton wicks, burn time up to 40 hours. Floral and fresh fragrance: bergamot, honeysuckle, rose, sandalwood. Includes a decorative...
Harry Potter tie in the Gryffindor colours (red and gold) with a woven house crest. Length 152 cm, width 6.8 cm, 100% microfibre. Official Warner Bros. licence.
Complete wizard costume: black hooded cape for a height of approx. 140-158 cm, pointed hat, 43 cm brown wand and round glasses. For Halloween, fancy dress and parties.
Premium Harry Potter scented candle in a ceramic mug with a rope handle and the Hogwarts crest. 200 g blend of natural waxes, wooden wick, burn time up to 20 hours. Floral and fresh fragrance: apple, bergamot, geranium, sandalwood. Official Warner...
A soft plush Dobby, 23 cm tall and weighing 111 g, in his film outfit. Suitable from birth, certified to CE and EN 71.
Hair clips featuring Harry Potter Platform 9¾
Harry Potter hydrating sheet face mask with Dobby design, 25 ml. Infused with hyaluronic acid and avocado extract for soft and supple skin.
Stud earrings with Golden Snitch motif, silver plated finish, small lightweight design.
Faithful plush owl Hedwig from the Harry Potter series, 28 cm tall.
Premium Harry Potter scented candle in a ceramic mug featuring the Ravenclaw house crest. 275 g blend of natural waxes, cotton wick, burn time up to 40 hours. Floral, fresh and sweet fragrance: apple, bergamot, cardamom. Official Warner Bros....
Ceramic pencil holder or flower pot in the shape of a Mandrake, 18 cm tall.
Set of 6 Harry Potter cookie cutters with Harry, Ron, Hermione, Dumbledore, Hedwig and Hagrid. Size 5 × 5 cm, BPA-free plastic. Official Warner Bros. licence.
Eight Chocolate Frogs with a creamy milk filling containing 8.4% cocoa biscuit pieces, 200 g in total. No collectible card included.
Set of 3 different pairs of high Harry Potter socks with Gryffindor emblems. Unisex, EU sizes 35 - 45. Official Warner Bros. licence.
Silicone luggage tag shaped like Dobby the house-elf with a card for your contact details and an adjustable strap, 10 × 11 cm.
Silicone luggage tag shaped like Hedwig the snowy owl with a card for your contact details and an adjustable strap, 9 × 11 cm.
Jelly beans in a single flavour - Butterbeer - in a 28 g pack. No surprises and no rotten eggs.
Collector's replica of Lord Voldemort's wand, 35 cm, hand-painted resin. Packaging includes a replica of the original Ollivander's box. Official Warner Bros. licence.
Officially licensed gift set of 12 pairs of Harry Potter socks with Hogwarts and all four house designs in a trunk, one size EU 38–45.
Pillow Harry Potter Sorting Hat, which will sort you into your house!
Premium Harry Potter scented candle in a ceramic mug featuring the Gryffindor house crest. 275 g blend of natural waxes, cotton wick, burn time up to 40 hours. Fruity, spicy and sweet fragrance: apple, lemon, blackcurrant. Official Warner Bros....
Harry Potter socks with the Gryffindor house crest and Gryffindor lettering, red and yellow argyle pattern. One pair, unisex, one size EU 38–45.
Harry Potter Ravenclaw kitchen apron: unisex, 70 × 85 cm, black with blue ribbons, large bib and front pocket. Official Warner Bros. licence.
An electronic Svetkouzel.com gift voucher with a face value of CZK 500, valid across the whole Harry Potter range. Delivered by e-mail as a PDF.
Soft Ravenclaw-themed baby comforter with embroidered stars and sensory tags. The perfect magical gift for little witches and wizards!
White ceramic mug with the Free Elf Dobby theme, 315 ml capacity.
Harry Potter Slytherin scented candle in a barrel-shaped glass jar, 90 g, up to 20 hours burn time, fresh elegant fragrance.
Classic black magical cauldron with a sturdy handle, approx. 18 x 13.5 cm - for sweets while trick-or-treating or as decor for a wizarding party.
Harry Potter gift set with cedarwood & lime fragrance. Includes 250 ml shower gel and cosy Hogwarts Express themed socks.
Harry Potter tie in the Slytherin colours (green and silver) with a woven house crest. Length 152 cm, width 6.8 cm, 100% microfibre. Official Warner Bros. licence.
Officially licensed Harry Potter cosmetic set in pink and white with Hedwig and Happee Birthdae motifs for hair care, package size 23.5 × 26 × 4.2 cm.
Harry Potter socks, gift set of 3 pairs with magical themes. Mid-calf, unisex, available in sizes 35-40 and 41-46.
Harry Potter gift box in the shape of a Hogwarts trunk with a ribbon, small. Made from hard paper, with magnetic closure
Harry Potter body mist in Slytherin house colours with a myrrh and tonka bean fragrance. A light, refreshing mist in a flat bottle that fits into your pocket or handbag. An officially licensed product from Mad Beauty.
Set of 4 erasable gel pens in Gryffindor, Hufflepuff, Ravenclaw and Slytherin designs, with black, red, blue and green ink.
Premium Marauder's Map puzzle, 1000 pieces in XXL format 89 x 33 cm. Thick cardboard pieces, sharp print, practical decorative box. Completed puzzle can be framed as wall décor. Official Warner Bros. licence.
Spiral-bound A5 notebook with a charming design of Hedwig carrying the Hogwarts acceptance letter. Perfect for magical notes and school spells!
Ceramic mug with Hogwarts-themed illustrations, 400 ml, dishwasher and microwave safe, in gift box.
Premium Harry Potter scented candle in a ceramic mug featuring the Slytherin house crest. 275 g blend of natural waxes, cotton wick, burn time up to 40 hours. Fresh and fruity fragrance: grapefruit, blackberry. Official Warner Bros. licence.
A large white ceramic mug with a Hedwig motif, 470 ml capacity, measuring 15.9 × 12.4 × 8.4 cm. Dishwasher safe.
Soft Hufflepuff-themed baby comforter with embroidered stars and badger head. Sensory design with knots and tags. Officially licensed product.
Velvet Harry Potter jewellery box featuring an embroidered Golden Snitch and iconic Harry Potter lettering. Compartments for rings, necklaces and earrings, secure zip closure. 11cm diameter.
Premium Harry Potter scented candle in a large gold ceramic jar shaped like the Golden Egg from the Triwizard Tournament. 320 g fine paraffin, 2 cotton wicks. Fresh fragrance: aloe, freesia, green tea, eucalyptus, musk, moss. Dimensions 11.5 ×...
Set of 2 Harry Potter foil balloons shaped like a Nimbus 2000 broom and the Golden Snitch. Official Wizarding World™ product.
Harry Potter paper plates with magical motifs (HP logo, Golden Snitch, Chocolate Frog, house animals), beige, 23 cm diameter, 6 pcs per pack.
A flat plush rattle with Dobby and his large ears, 11 x 10.5 x 4 cm, with a gentle rattling sound. Suitable from birth.
Hydrating Hedwig printed sheet mask infused with hyaluronic acid and aloe vera.
Harry Potter Hufflepuff scented candle in a barrel-shaped glass jar, 90 g, up to 20 hours burn time, warm sweet fragrance.
Harry Potter paper garland with a gold Happy Birthday banner and Hogwarts house crests, 200 cm. Official Wizarding World™ product.
Sada 24 košíčků na muffiny a zápichů s motivy Lenky Láskorádové, papír a dřevo, rozměry 85 × 187 × 85 mm.