Diagon Alley™
Diagon Alley is the wizarding shopping street hidden behind the Leaky Cauldron, where Harry buys his school things for the first time with Hagrid. This is the whole shop arranged the same way — wands, sweets, books, robes, cauldrons and everything a student needs, all officially licensed.
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The shops of Diagon Alley
In the books each shop on the street sells one thing, and the range here follows the same logic. If you know which shop you would be walking into, you know where to start.
- Ollivanders — wands. Collector replicas in an Ollivander box, the First Wands editions and lighter roleplay wands.
- Honeydukes — sweets. Bertie Bott’s beans, chocolate frogs, Butterbeer and gift selections.
- Flourish and Blotts — books, illustrated editions and activity books.
- Madam Malkin’s — clothing and accessories, from socks to scarves and badges.
- Gringotts — money banks, including the Knight Bus and the Golden Snitch.
- Potage’s Cauldron Shop — cauldron mugs, potion-themed kitchenware and baking moulds.
- Eeylops Owl Emporium — Hedwig in plush, as a lamp, on socks and across the range.
What a first-year actually needs
The school list in the first book is a surprisingly good shopping guide, and it maps onto real products better than you might expect: a wand, robes, a cauldron, books and a pet. For a gift that tells a story rather than just arriving, building towards that list works better than picking one expensive thing — and it is why the gift trunks are put together the way they are.
Why buy from a specialist
We sell nothing but the wizarding world. Every product page states the dimensions, the materials and the contents; food items carry their nutritional values and allergens; toys state the age rating and the CE and EN 71 certification; silver jewellery is hallmarked and registered. Items in stock are prepared for dispatch within 24 hours, and orders can be collected in person at our shop in Prague.
At a glance
| Arranged as | The shops of Diagon Alley |
|---|---|
| Range | Wands, sweets, books, clothing, money banks, kitchenware, plush |
| Stated on every item | Dimensions, materials, contents |
| Food items | Nutritional values, ingredients and allergens |
| Toys | Age rating, CE and EN 71 certification |
| Licence | Official Warner Bros. licence on every product |
| Collection in person | Available at our shop in Prague |
Related collections
- Harry Potter Wands
- Harry Potter Sweets
- Harry Potter Books
- Harry Potter Collection
- Diagon Alley New Arrivals
- Harry Potter Gift Trunks
- Harry Potter Money Banks
- Hogwarts Houses
Frequently asked questions
What is Diagon Alley?
The wizarding shopping street hidden behind the Leaky Cauldron in London, where Harry buys his school supplies with Hagrid in the first book.
How do you say Diagon Alley in Czech?
Příčná ulice.
Which shops are on Diagon Alley?
Ollivanders for wands, Flourish and Blotts for books, Madam Malkin’s for robes, Gringotts bank, Potage’s Cauldron Shop and Eeylops Owl Emporium, among others.
Where should I start if I want a complete gift?
The gift trunks are put together around the first-year school list, so they tell the story rather than just arriving as one item.
Is everything officially licensed?
Yes, every product carries an official Warner Bros. licence.
Can I collect my order in person?
Yes, we run a shop in Prague where orders can be collected.
Items in stock are prepared for dispatch within 24 hours.
Product sorting
Brands
List of products
Biscuits moulded as a Hogwarts Express ticket, a 125 g pack of six. Covered in milk chocolate with at least 30% cocoa. Made in Italy.
An advent calendar in the Marauder's Map design. Behind its 24 doors are jelly beans in ten flavours, 190 g in total.
Original Harry Potter Chocolate Frog by Jelly Belly with a collectible 3D wizard trading card. New 2026 Edition straight from Honeydukes. Delicious milk chocolate with crisped rice - a must-have for every fan and collector.
Harry Potter lip balm with a Sorting Hat design, 5 g, with a cherry fragrance. An officially licensed product from Mad Beauty.
A large advent calendar with 24 doors. Behind each one is a bag of jelly beans and a trivia snippet from the world of Harry Potter, 192 g in total across ten flavours.
Harry Potter lip balm in a 10 ml tube with a cherry scent and a detachable keyring with golden charms - Sorting Hat, lightning bolt, Harry's glasses and wand. An officially licensed product from Mad Beauty.
Harry Potter Dobby gift set: peppermint foot cream 150 ml and 1 pair of one-size socks, in 3D Dobby-shaped packaging.
Soft plush Harry Potter sleep mask featuring Dobby. Comfortable elastic band, movable eyes for extra magic and perfect for peaceful rest.
Golden Snitch lip balm duo 2×10 ml with Vanilla and Cherry flavors. Iconic collectible design with wings that twist open for soft and hydrated lips.
Harry Potter Wizard's Chess Set - faithful replica of the chess set from Harry Potter and the Philosopher's Stone. 32 hand-crafted resin pieces (height 5.7-12.1 cm), 47 x 47 cm playing board with marble and stone texture. Includes two Harry Potter...
Harry Potter colour-changing bubble bath 500 ml. Cedarwood & lime fragrance, magical colour effect in water and cloak-shaped face cloth included.
A personal note for your magical gift, sealed with the Hogwarts wax seal. Size 65 x 94 mm.
An electronic Svetkouzel.com gift voucher with a face value of CZK 500, valid across the whole Harry Potter range. Delivered by e-mail as a PDF.
A set of four hourglass-shaped bottles of scented Harry Potter bath dust, 4 × 50 g. Fragrances: cedarwood and lime, tonka and myrrh, vanilla and musk, jasmine and white flowers.
Gift set with Dobby-themed mug and soft cotton socks, perfect for female Harry Potter fans.
Harry Potter hydrating sheet face mask with Dobby design, 25 ml. Infused with hyaluronic acid and avocado extract for soft and supple skin.
Jelly beans in 125 g a gift box, in twenty flavours from cherry to rotten egg. The colour gives nothing away. Supplied in a gift box.
Biscuits moulded as a Hogwarts Express ticket, a single 21 g biscuit. Covered in milk chocolate with at least 30% cocoa. Made in Italy.
Faithful plush owl Hedwig from the Harry Potter series, 28 cm tall.
An interactive Marauder's Map with a UV wand that reveals hidden footprints and secret passageways. Over one metre wide when unfolded, batteries included.
Jelly beans in 54 g a bag, in twenty flavours from cherry to rotten egg. The colour gives nothing away. Supplied in a bag.
Harry Potter body mist featuring Platform 9 3/4, 100 ml, with a cedarwood and lime fragrance. An officially licensed product from Mad Beauty.
Authentic film replica of Tom Riddle's diary from Chamber of Secrets. Leather cover, embossed name Tom Riddle, parchment-toned blank pages, metal corner protectors. Dimensions 21 x 14 x 2 cm. Official Warner Bros. licence.
Set of four Harry Potter make-up brushes with Hogwarts crest design in a practical zip-closure pouch.
A 40 g milk chocolate bar with 5% caramelised popcorn, moulded with the Hogwarts crest. Made in Italy.
Pillow Harry Potter Sorting Hat, which will sort you into your house!
Premium necklace with an opening Golden Snitch hiding a functional watch inside, gold-plated finish, approx. 9.5 cm wing span, gift packaging.
Four chocolate bars of 12.5 g each with 40% milk chocolate and a milk cream filling containing popping candy. 50 g in total.
Harry Potter body mist in Slytherin house colours with a myrrh and tonka bean fragrance. A light, refreshing mist in a flat bottle that fits into your pocket or handbag. An officially licensed product from Mad Beauty.
Travel cosmetic bag with Luna Lovegood's and her Spectrespecs theme, size 22 x 16 cm, made of 100% cotton.
Set of four hair ties in black and blue with metal Time-Turner and Golden Snitch charms.
Magical greeting card with Dobby the house-elf theme with a gift inside!
Large collectible Harry Potter caddy with the Hogwarts crest, containing 80 servings of English Breakfast black tea.
Harry Potter bath sponge shaped like Dobby the elf. Gently cleanses, leaves skin soft and smooth, and adds a magical touch to Your bath routine.
Magical Hermione-inspired gift set with Time Turner necklace and earrings in a potion-style collector’s box.
Stylish Harry Potter cosmetic bag with Platform 9 3/4 design. Brick-effect print, hidden Hogwarts ticket and enough space for all Your essentials.
The Elder Wand – the most powerful wand in the wizarding world. Roleplay replica with detailed finish. Length 35 cm, PVC and ABS material.
Harry Potter gift box in the shape of a Hogwarts trunk, large. Made of sturdy paper, magnetic closure.
Harry Potter board game – Quidditch, family edition, for 2–5 players, easy difficulty, playtime 25–35 min, suitable from age 6
Hydrating Hedwig printed sheet mask infused with hyaluronic acid and aloe vera.
Mystery blind box with one of 8 magical creature figures from HP – Dobby, Hedwig, Buckbeak, Scabbers, Hippogriff, Phoenix Fawkes, Crookshanks or a house-elf. Height 8 cm, PVC, with display stand. Contents are a surprise! Official Warner Bros....
Harry Potter gift set of three fizzer bath bombs with Platform 9 3/4 theme. Cedarwood & lime fragrance, each 100 g.
A plush comforter with Dobby's face, 25.5 x 31 x 5.5 cm, in 100% polyester plush. Suitable from birth, certified to CE and EN 71.
Set of 4 stylish hair bands with metal charms featuring the Sorting Hat, Hogwarts castle and Harry Potter motif, official license.
Bracelet with beads and charms in the theme of the Golden Snitch and the symbol of the Deathly Hallows
Necklace with the theme of Hermione Granger's Time-Turner with the option to rotate the turner
Ceramic Harry Potter mug featuring the Marauder's Map design. 470 ml capacity, beige with dark brown Hogwarts map print. Inside features the iconic phrase "I solemnly swear that I am up to no good". By Pyramid International.
Premium chocolate truffles shaped like Golden Snitches with a smooth pistachio filling and crunchy pistachio pieces, 12 pieces per pack, exclusive Slytherin edition.
Travel cosmetic bag with Hermione Granger's and Wingardium Leviosa spell theme, size 22 x 16 cm, made of 100% cotton.
A 40 g bar of dark chocolate with at least 50% cocoa and 7% crunchy caramel granules. Made in Italy.
Body wash and body lotion inspired by Borgin and Burkes, scented with lime and cedarwood.
Harry Potter gift box in the shape of a Hogwarts trunk with a ribbon, small. Made from hard paper, with magnetic closure
Twelve chocolate sweets shaped like the Golden Snitch with a salted caramel filling and crunchy granules. 150 g box.
Harry Potter paper party tablecloth, black with beige magical motifs, 180 x 120 cm, 1 pc per pack. Official Wizarding World™ product.
A clip-on hanging toy with four elements: a star teether, a rattling Firebolt, a squeaking Hedwig and a plush Harry. 19 x 8 x 25.5 cm.
Premium Harry Potter scented candle in a ceramic jar shaped like the Hogwarts Express locomotive 5972. 100 g fine paraffin, 1 cotton wick, burn time up to 25 hours. Fresh and fruity fragrance: acai, bergamot, sandalwood, tonka bean. Comes in a...
Harry Potter notebook in the shape of a Hogwarts letter, lined hardcover with magnetic clasp, A5 format, 90 sheets
Caramel biscuits moulded as Harry Potter, Ron Weasley and Hermione Granger, 200 g pack.
Value set of two roleplay wands – Elder Wand (Albus Dumbledore) and Lord Voldemort. Each wand measures approximately 35 cm, PVC and ABS material. A set of wizarding legends in one package. Official Warner Bros. licence.
Plush figure of Dobby as a keychain with plastic clip, 10 cm tall, holding his sock.
Collector's replica of Hermione Granger's wand, 38 cm, hand-painted resin. Packaging includes a replica of the original Ollivander's box. Official Warner Bros. licence.
Elegant satin Harry Potter scrunchie featuring the Ravenclaw crest. Diameter approx. 11 cm.
Harry Potter paper garland with a gold Happy Birthday banner and Hogwarts house crests, 200 cm. Official Wizarding World™ product.
Set of four hair ties in black and red with Platform 9 3/4 and Deathly Hallows motifs.
Luggage tag with the Platform 9¾ and Hogwarts Express theme. Beautifully crafted from quality faux leather.
Premium Harry Potter scented candle in a ceramic mug featuring the Gryffindor house crest. 275 g blend of natural waxes, cotton wick, burn time up to 40 hours. Fruity, spicy and sweet fragrance: apple, lemon, blackcurrant. Official Warner Bros....
Black glossy Gryffindor notebook with a lion theme, lined hardcover, A5 format, 100 sheets
Stylish satin Harry Potter scrunchie featuring the Hufflepuff house crest. Diameter approx. 11 cm
Harry Potter Glasses and Lightning Bolt scented candle in a black glass jar, 135 g, up to 30 hours burn time, fresh citrus floral fragrance.
3D moulded paddle hair brush with Hedwig design, dimensions 23.1 × 15 × 3.5 cm.
Quartet card game featuring well-known Harry Potter characters, suitable for wizards aged 6 and up. The pack includes 32 cards and can be played by 2-4 wizards.
Premium loose black tea Slytherin in a mini embossed tin. 25 g of Assam & Nilgiri blend, collectible design.
Fruity Haribo gummy sweets shaped like magical objects from the Harry Potter world. Officially licensed, 160 g pack.
Collector's replica of Albus Dumbledore's wand, 15 3/4 inches, hand-painted resin. Comes with a replica of the original Ollivanders wand box. Official Warner Bros. licence.
Harry Potter body mist in Hufflepuff house colours with a tuberose and jasmine fragrance. A light, refreshing mist in a flat bottle that fits into your pocket or handbag. An officially licensed product from Mad Beauty.
Harry Potter body mist in Ravenclaw house colours with a vanilla and soft musk fragrance. A light, refreshing mist in a flat bottle that fits into your pocket or handbag. An officially licensed product from Mad Beauty.
Sour fruity jelly Haribo sweets in a limited Draco Malfoy edition, 80 g.
A fun 250-piece jigsaw puzzle hidden inside a decorative sock featuring the house-elf Dobby, an officially licensed Harry Potter product
Premium tea in a Slytherin tin with the serpent crest. 40 teabags, collectible design.
Harry Potter foldable hair brush with mirror inspired by the Golden Snitch. Compact design, stylish accessory and officially licensed.
Ceramic mug with Hogwarts-themed illustrations, 400 ml, dishwasher and microwave safe, in gift box.
Harry Potter paper plates with magical motifs (HP logo, Golden Snitch, Chocolate Frog, house animals), beige, 23 cm diameter, 6 pcs per pack.
Harry Potter gift bag with themes of Hermione Granger, Time-Turner, and other magical elements, size A4
A gift set of four teas from the Hogwarts houses Gryffindor, Slytherin, Ravenclaw and Hufflepuff in elegant embossed tins.
A grey metal Harry Potter pen with a charm of the house-elf Dobby, writing in black ink and supplied on an official card.
Set of 6 Harry Potter paper gift bags, black with beige magical motifs, 12 x 15.5 x 6 cm, one design. Official Wizarding World™ product.
Fruity jelly Haribo sweets in a limited Luna Lovegood edition, 80 g.
Set of 2 Harry Potter foil balloons shaped like a Nimbus 2000 broom and the Golden Snitch. Official Wizarding World™ product.
Stud earrings featuring lightning bolt and glasses motif, silver plated with gold plated lightning bolt, approx. 20 × 10 mm.
Roleplay wand of Lord Voldemort - the most powerful and dangerous Dark wizard of all time. Unique bone colour and claw-like handle, length 35 cm.
Premium Marauder's Map puzzle, 1000 pieces in XXL format 89 x 33 cm. Thick cardboard pieces, sharp print, practical decorative box. Completed puzzle can be framed as wall décor. Official Warner Bros. licence.
Stud earrings with Time Turner motif, gold plated finish with crystal centre, approx. 9 × 9 mm.
Collector's replica of Lord Voldemort's wand, 35 cm, hand-painted resin. Packaging includes a replica of the original Ollivander's box. Official Warner Bros. licence.
Harry Potter paper napkins with magical motifs (HP logo, Golden Snitch, Chocolate Frog, house animals), beige, 20 pcs, 33 x 33 cm.
Pencil with eraser Harry Potter with the Platform 9¾ theme.
Roleplay wand of Ginny Weasley – youngest of the Weasley siblings, member of Dumbledore's Army and the Order of the Phoenix. Length 30.5 cm, PVC and ABS material. Official Warner Bros. licence.
Silver-plated Deathly Hallows necklace with 15 mm charm and official packaging.
Harry Potter paper cups with magical motifs (HP logo, Golden Snitch, Chocolate Frog, house animals), beige, 250 ml, 6 pcs per pack.
Premium Harry Potter scented candle in a ceramic mug featuring the Ravenclaw house crest. 275 g blend of natural waxes, cotton wick, burn time up to 40 hours. Floral, fresh and sweet fragrance: apple, bergamot, cardamom. Official Warner Bros....
Roleplay wand of Hermione Granger - the brightest witch of her age, member of Dumbledore's Army and the Order of the Phoenix. Intricate vine details along the full length, 35 cm. Material PVC and ABS. Canon composition: vine wood, dragon...
Collector's replica of Ron Weasley's first wand from films 1–2, 33 cm, hand-painted resin. Packaging includes an Ollivander's box with purple velvet. Official Warner Bros. licence.
Jelly beans in a single flavour - Butterbeer - in a 28 g pack. No surprises and no rotten eggs.
A three-piece Gryffindor set: a notebook with the house emblem, a pen with a house-crest charm and a Chocolate Frog with a collectible card.
Black glossy Hufflepuff notebook with a raven theme, lined hardcover, A5 format, 100 sheets
Chewy Haribo gummies in six flavours, in an 80 g bag. Shaped as a lightning bolt, the Golden Snitch, Hedwig the owl and more. Officially licensed Harry Potter product.
A soft plush Dobby, 23 cm tall and weighing 111 g, in his film outfit. Suitable from birth, certified to CE and EN 71.
Harry Potter paper cups with the Hogwarts crest and gold stars, black, 250 ml, 6 pcs per pack. Official Wizarding World™ product.
Roleplay wand of Harry Potter - the Boy Who Lived and most famous wizard of his time. Textured wood-like handle, length 35 cm.
A star-shaped plush comforter with Hedwig, a knotted corner and a Hogwarts illustration. 5 x 24 x 28.5 cm, 64 g. Suitable from birth.
Harry Potter magnet set of magical items, 21 pieces